Build Smarter Brands with BrandIns AI — The Human-AI Hybrid Branding Platform

At Brand Batti Consulting, we believe branding should be powerful, personal, and practical. That’s why we created BrandIns AI - the first hybrid branding tool that blends human insight with adaptive AI to help you shape a brand that truly fits your vision.

Whether you're a solo founder, a small team, or a movement starter, BrandIns AI makes it possible to move from scattered ideas to strategic clarity without spending months or a fortune doing it.

What Makes BrandIns AI Different?

It learns and evolves
BrandIns AI adapts to your feedback and evolves with your goals. It’s not a static generator—it grows as your brand does.

It combines AI speed with human depth
Behind every insight is a team of real brand thinkers who understand storytelling, psychology, and market relevance.

It simplifies complexity
We’ve reduced long branding cycles into clear, guided steps—so you can move forward faster, with confidence.

Try These Free Branding Tools

• Brand Score Calculator
  Evaluate how strong and consistent your current brand is. Useful for pre-launch or growth-phase audits.

• Brand Identity Generator
  Create your foundational brand assets using guided prompts and AI-augmented suggestions.

These tools are built to give you clarity quickly.

Personalized Brand Consulting Services

When you need deeper support, we offer hands-on consulting tailored to your brand’s stage and needs:

• Brand Audit & Strategy Session

• Research and Strategy 

• Consumer and Pricing Psychology 

• Messaging & Voice Coaching

• Visual Identity Review

• Marketing Roadmap

• UX/Website Copy Audit

• Political or Cause-Based Narrative Development

• Ongoing Monthly Brand Coaching

Every session is custom-designed to help you uncover clarity, build alignment, and strengthen connection with your audience.

Service Packages

Package 1: Brand & Pricing Psychology Audit

Price: $250 (Fixed Price) | ₹ 21000 (without GST) ₹ 24780 (with GST)
Delivery: 3–4 days
Description:
Get a deep, actionable audit of your brand and pricing strategy based on proven consumer psychology principles. You’ll receive:

• Brand positioning review
• Price perception analysis
• Key changes to improve conversion & perceived value
• Quick‑win recommendations you can apply immediately

Package 2: Brand Positioning & Messaging Blueprint

Price: $500 (Fixed Price) | ₹ 39500 (without GST) ₹ 46610 (with GST)
Delivery: 5–7 days
Description:
Transform your brand’s story so customers instantly see your value. Includes:

Core brand narrative

• Ideal customer persona breakdown
• Competitive positioning map
• Taglines & messaging guidelines
• Recommendations for website, ads, and packaging

Package 3: Full Consumer Psychology Brand Strategy

Price: $1,600 (Fixed Price or Hourly)  | ₹ 114000 (without GST) ₹ 134520  (with GST)
Delivery: 2–3 weeks
Description:
A complete, science-backed brand strategy designed to grow your market share and increase customer loyalty. Includes:

• In-depth market research & competitor analysis
• Brand positioning & storytelling framework
• Pricing strategy using behavioural economics
• Customer journey mapping
• Visual brand tone & messaging guidelines
• Growth recommendations for 6–12 months

Let’s Talk

BrandIns AI is not just a tool—it’s a brand-building partner that grows with you.

If you're looking for grounded, scalable, and deeply strategic branding support:

Reach us at:
thebrandbatti@gmail.com

We’re here to help you shape a brand that doesn’t just exist, but resonates.

For Payments We Use: NetBanking, PayPal, UPI

The Brand Batti Consulting Case Study: Shrinkflation – A Hidden Economic Reality

 

Link to YouTube Video: Shrinkflation Imagine buying your favorite chocolate bar only to realize it feels a little lighter, or opening a bag of chips to find more air than snacks. Welcome to the world of shrinkflation – a subtle yet impactful practice where product sizes shrink while prices remain unchanged. This phenomenon, though frustrating for consumers, has become a common strategy for companies to cope with rising production costs without directly increasing prices. Let’s explore shrinkflation through the lens of data, consumer psychology, and market practices.

Understanding Shrinkflation

Shrinkflation is not merely a cost-cutting tactic; it’s an economic strategy. According to a 2023 report by NielsenIQ:

• 18% of global FMCG products experienced size reductions over the past three years (NielsenIQ, 2023).

• The average size reduction was 7%, while prices remained steady or increased marginally.

How It Works: Companies reduce the quantity of a product while maintaining the price, banking on consumer habits to avoid backlash. For instance:

• A chocolate bar that once weighed 50 grams now weighs 45 grams.

• A bag of chips now contains 10% fewer chips but the same packaging size.

Economic Drivers Behind Shrinkflation

1. Rising Input Costs
   
   

• Raw materials like cocoa, wheat, and palm oil saw price surges of 15-40% during 2021-2023 (FAO Food Price Index, 2023).

• Packaging costs increased by 12% due to supply chain disruptions (Statista, 2023).

2. Inflation and Consumer Sensitivity
   
   

• With global inflation averaging 7.4% in 2022, companies avoided direct price hikes to retain customers (IMF Inflation Data, 2022).

3. Competition in FMCG
   
   

• Brands must stay competitive, and visible price hikes could lead to customer loss.

Case Example: A popular biscuit brand in India reduced its pack size from 100g to 88g in 2023, citing rising wheat prices (Moneycontrol). Despite a social media uproar, sales figures remained stable, showing limited consumer resistance.

Psychological Tricks of Shrinkflation

Shrinkflation is as much a psychological game as it is an economic move. Here’s why consumers often fail to notice:

1. Packaging Illusions
   
   

• Companies maintain packaging size while reducing content. A cereal box remains the same height but holds less product (Consumer Reports, 2023).

2. Focus on Price, Not Quantity
   
   

• Studies show that 72% of consumers prioritize price over weight or volume (Mintel, 2023).

3. Consumer Behavior Insights
   
   

• A 2022 behavioral study by the University of Chicago found that only 29% of shoppers noticed a 10% reduction in product size (University of Chicago, 2022).

Consumer Experiment: Two identical-looking cereal boxes, one with 500g and the other with 450g, were presented to shoppers. Over 65% chose the smaller box simply because it was placed at eye level, showing how subtle changes often go unnoticed (Journal of Consumer Research, 2022).

Impact on Consumers

The effects of shrinkflation extend beyond minor annoyances:

• Increased Spending: A family buying weekly groceries could end up spending an additional $100 annually to maintain the same consumption levels (Forbes, 2023).

• Perceived Deception: Consumer trust diminishes when they eventually notice the changes.

• Productivity Adjustments: Some consumers switch to generic or local brands as a response.

In our primary research at a Grocery supermarket chain "MARKET POINT" in Mumbai, we observed that consumers previously bought 4 packs of biscuits for a month but now purchase 3. But naturally, 3 isn't enough for them, so they purchase another 2 packs the following week. In short, now they are buying 5 packs a month.

Corporate Perspective: Is Shrinkflation Justified?

From the company’s viewpoint, shrinkflation is often a survival strategy.

Interview Insights:

• Economics Professor: "Companies are balancing rising costs with consumer affordability. It's a trade-off between transparency and sustainability." (Harvard Business Review, 2023).

• Consumer Activist: "While understandable, this practice is misleading. Clear labeling should be mandatory." (Advocacy Group Report, 2023).

Statistical Analysis of Shrinkflation

Here are some key statistics from recent market surveys:

• 40% of global snack brands reduced their product sizes in 2022 (NielsenIQ, 2023).

• 12% of households switched brands upon noticing shrinkflation (Statista, 2023).

• On average, products reduced in size by 8% while prices increased by only 3% (Forbes, 2023).

What Can Consumers Do?

To combat shrinkflation, awareness and proactive measures are key:

1. Read Labels: Check the weight or volume of products regularly.

2. Compare Unit Prices: Stores often display prices per gram or liter—use this to find the best value.

3. Raise Awareness: Share your findings on social media or with friends to keep others informed.

Conclusion

Shrinkflation reflects the challenges of balancing consumer trust with corporate profitability in a volatile economic environment. While it’s here to stay, consumers equipped with knowledge and awareness can make better choices.

"Next time you pick up your favorite snack, pause and weigh your options… quite literally!"